The impact counterfeit ink cartridges can have on your business
Ranging from poor quality prints, fading ink, damaged printing equipment and costly replacements; counterfeit cartridges can have a significant negative impact to your printer and business.
Here is why you need to avoid fake cartridges, and how to spot them.
The impact of counterfeit supplies on print quality
Ranging from poor quality prints, fading ink, damaged printing equipment and costly replacements; counterfeit cartridges can have a significant negative impact, whatever you’re using your printer for. Using fake cartridges can damage reputations, finances and even the environment, so it’s crucial that you’re vigilant and proactive when it comes to using original cartridges.Businesses need hardware that delivers consistent, high quality prints, every time without fail. And when buying counterfeit cartridges, you can’t guarantee the quality of the product. Printing using fake cartridges can significantly affect your ability to: print successfully, often resulting in poor, inconsistent or incorrect colour tones and smudged, smeared, and faded ink. So, whatever you’re producing - whether it’s artwork, documentation or photographs – a compromise in print quality can be a serious hindrance to your business or your day-to-day printing.
So don’t let counterfeit cartridges ruin your prints. Original ink and toner cartridges are proven to deliver premium printing quality time after time. For guaranteed quality, original cartridges are the best way to go.
Don’t let counterfeit cartridges cost you more money
With counterfeit printer cartridges, you’re likely to have to spend more money buying replacements when they break, leak and let you down. And with the added worry that they could also potentially even ruin your printer, using counterfeits can be a costly, and inconvenient expense. Using original cartridges guarantees quality and peace of mind, with no costly replacements for faulty fakes, and no risks of delays or damage to your hard work. Don’t ruin your budget by buying fakes; 100% original Brother printer cartridges perform much better and last for much longer than counterfeits.
Don't let counterfeit printer cartridges ruin the planet
Counterfeit cartridges are not manufactured to the same high standards as original cartridges which means they’re more likely to break, leak and end up in landfill prematurely. Plus, their dubious chemical composition poses environmental risks associated with their destruction and disposal. Original cartridges contain compliant chemicals to ensure they adhere to all relevant health and safety regulations, and they are manufactured by the same engineers who built your printer, making them the perfect match. Using 100% original Brother cartridges also helps to reduce your impact on the environment by contributing to sustainable production, consumption and disposal. Unlike counterfeits, you can return your Brother Original cartridges to us for free once you’ve used them. This means that we can recycle or remanufacture them at our zero waste-to-landfill centre and reuse them in the future. By remanufacturing used toner cartridges, we cut CO2 by 37% compared to producing new ones.
Don't let counterfeit printer cartridges ruin your reputation
Buying counterfeit cartridges can have a detrimental impact to your business reputation and bottom line. The counterfeit market is illegal, and Brother works hard to protect our customers from damaging fakes.
How Brother is protecting you against counterfeit supplies
At Brother, we take counterfeiting very seriously. To protect our brand and our customers, we work closely with our partners to detect counterfeits both on and offline.
1. Digital Disruption Program: Through our brand protection agency Corsearch, we are actively clamping down on the sellers of counterfeit cartridges across 30+ marketplaces. The Program detects and removes online listings and offers that infringe on our copyrights and trademarks, making it harder for counterfeit suppliers to sell fake products online.
2. Anti-Counterfeit Program: We’re working with investigation agencies and law firms across Europe to stop the production, distribution and sale of counterfeit products. Our goal is to shape secure and trustworthy commercial channels that benefit Brother businesses, consumers and the society through continuous enforcement, strategic partnerships and proactive strategies. Since 2021, our work with Amazon’s Counterfeit Crimes Unit (CCU) has resulted in legal action against members of a German counterfeit ring.
3. Communication and Education Program: We train police, customs officers and law enforcement on how to authenticate Brother cartridges to help prevent the transportation and spread of counterfeit products.
4. We are also members of anti-counterfeit associations across the world, spearheading the fight against fakes. One of our most important collaborations is through the Imaging Consumables Coalition of Europe (ICCE).
So, if you are worried that counterfeit supplies could adversely impact your business, make sure you stay vigilant and verify your supplies by visiting the Brother Authentication page. And if you come across any fakes that you are worried about, you can always let us know and we can look into it further.
