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  4. The Brother Product Life Cycle

Our circular approach to making products

A circular economy moves away from the linear take-make-waste model and looks at how waste can be minimised through reduced use of natural virgin materials, extended lifetime, reuse, remanufacturing and recycling. 

We want to be the number one choice for our partners and customers in environmental and sustainability matters. To achieve this, we are committed to creating more durable, long-lasting products and supplies (inks and toners) that adhere to industry-standard environmental certifications, are easier to repair, and are well-suited for a circular economy, allowing us to refurbish or remanufacture them.

The Brother Product Life Cycle

Circular process diagram with icons on teal backgrounds

The Brother Product Life Cycle demonstrates our circular approach to making, repairing and reusing Brother products. The process includes the following stages:

A man sat wearing a blue t-shirt in front of a laptop surrounded by tools

Design

All our products are designed and built to last.

Our expert engineers are working tirelessly to develop innovative modular printers that use less plastic, produce lower emissions, and feature easily replaceable parts. These printers maintain high specifications for print speed and quality, making them ideal for use in a circular economy.

Our products are designed to meet the most stringent, environmentally-conscious labels such as Blue Angel.

Innovations like the Maxidrive print head for our latest inkjet products and the Planar Heating Element (PHE) which fuses toner to the paper on our latest mono laser products, enhance durability and energy-efficiency.

Based on customer demand and feedback, we are continually designing and developing products in other areas. From linerless labelling devices which reduce waste, to highly productive machine tools and garment printing which automates the pre and post-processing of printing.

EcoVadis silver sustainability rating Jun 2024 and RBA certification on a dark blue background

Production

Our printer hardware is manufactured in facilities adhering to the highest sustainability standards.

All four of our global printing facilities are Responsible Business Alliance (RBA) certified, reflecting our commitment to sustainable supply chains.

We have also been awarded a Silver Medal from EcoVadis, who have implemented a sustainability assessment of our organisation since 2020.

So our customers can be confident that at every stage of the process we take measures to protect the people and environments across the whole production chain.

A Brother printer in a brown cardboard box, with cutouts exposing the inner packaging, on a teal background with circular process graphic

Packaging and logistics

As part of our design process, we continuously work to reduce the impact of the materials used in products, packaging, and distribution.

On a step-by-step basis, we are making enhancements to our packaging to include the following:

  • Less virgin plastic materials
  • Removal of expanded polystyrene (EPS) packaging
  • Reduced waste
  • Smaller, more recyclable packaging

These measures have helped reduce the plastic content in our packaging compared to previous versions.

Additionally, by combining different product categories (printers, scanners and labelling devices) for shipment, we maximise load efficiency and reduce CO2 emissions.

Woman holding an ink cartridge with an open box on the table next to a printer

Sales

As an organisation, we've been adopting more sustainable business practices to achieve our goal of carbon neutrality by 2050.

From simple everyday changes like increasing the number of motion sensors and dimmers across our estate, to developing our two carbon-neutral recycling facilities to run entirely on green energy. 

Our Managed Print Services (MPS) for businesses focus on delivering reduced environmental footprints by offering remote setup and support, device consolidation, features that reduce paper waste, energy-efficient devices, high-yield supplies, offsetting or CO2 mitigation, and free cartridge recycling.

For home offices, our EcoPro ink and toner subscription plan includes free ink and toner returns, as well as printer recycling.

Man on laptop with woman in background next to a printer holding a piece of paper

Using our products

Our products are not only built to last, they're built to be used.

Our printer design allows easy replacement of worn parts, extending product life.

Features that reduce their environmental footprint include:

  • Power save mode: reduces power consumption when not in use
  • Toner save mode: uses less toner, reducing wear and tear on components
  • Warm-up time: Planar Heating Element (PHE) technology shortens warm-up time, saving energy
  • Reduced paper consumption: 2 in 1 printing, standard built-in duplex printing and N in1 printing 

Man crouched down fixing printer in office with window in background

Service

All our products come with award-winning customer support through our Brother 'At your side' promise, ensuring help from setup to ongoing service and maintenance.

We design repairable products, making it easier to fix or replace parts than the whole device.

Extensive warranties on all our home office devices guarantee repairs, so our customers can keep on printing.

For business customers, we offer a range of printers and flexible services, as well as access to professional Brother experts at every stage of the process to make sure everything is always functioning and optimised over time.

Our Brother MPS customers receive remote support within four business hours and next business day repairs for the life of their printer.

Man and woman in a factory placing a printer into a cardboard box

Collection and reuse

The final stage of The Brother Product Life Cycle involves collecting end-of-life hardware from our customers and remanufacturing it at our carbon-neutral facilities in the UK.

Using state-of-the-art technology, we can produce printers that perform "as good as new."

These remanufactured devices are reused by customers, restarting The Brother Product Life Cycle and maintaining our circular approach each time.

Two men and a woman inspecting a toner cartridges surrounded by a cage

Product environmental information

Brother products comply with all legal requirements and, along with our sustainable business practices, have received a number of industry-recognised certifications.

View certifications

Production line of black Brother toner cartridges with a hand holding the one at the front with the Renew logo above in green

Market-leading
remanufacturing

Discover Renew By Brother, our ink and toner cartridge remanufacturing programme and find out how you can support us by recycling your used printer cartridges.

Remanufacturing at Brother

Series of wind turbines on a green hill with blue sky and clouds

65% less emissions
by 2030

We believe sustainability is about operating responsibly; but more than that, it's an opportunity to support the communities we're a part of and to have a positive impact on the world.

Sustainability at Brother